Salad.bar offers fresh and seasonal food to executives and freelancers in Berlin, Mitte. The website is mobile-first and offers a fast, clean and personalised experience to order your meal.
Duration
Spring 2020 - 4 weeks
My work
Wireframing
Strategy
Moodboard
Prototyping
User research
Topics
Health
Organic food
User research and outline of scope
#1 User needs
Users want a simple, fast and reliable delivery system to get fresh and healthy food on their lunch break :
> Order online
> Customise the salads online
> Have a profile to set preferences and allergies
> Contact someone with questions or issues with an order
> Get information on seasonal products and special menus
> Both english and german language
#2 Client needs
The client want to inspire reliability and eco-consciousness :
> Provide a system for order customisation
> Appear professional and sophisticated
> Communicate ecological consciousness
> Communicate health benefits
Users want a simple, fast and reliable delivery system to get fresh and healthy food on their lunch break :
> Order online
> Customise the salads online
> Have a profile to set preferences and allergies
> Contact someone with questions or issues with an order
> Get information on seasonal products and special menus
> Both english and german language
#2 Client needs
The client want to inspire reliability and eco-consciousness :
> Provide a system for order customisation
> Appear professional and sophisticated
> Communicate ecological consciousness
> Communicate health benefits
Feedback from users
The experience was :
> too serious
> not enjoyable enough
> very clean and fast
Our focus for the second prototype will be on a clean and fast ordering journey on mobile phone to satisfy users with tight schedules, while adding a layer of playfulness to the experience.
Key learnings
#1 Keeping a clean and functional design
without it being boring is harder than expected.
#2 High-end visual content
brings great value to the experience and talks for itself.
#3 It is worth investing in high-standard
photographs and videos and planning a proper budget for it.
< Web design for Bimbim collectiveUX/UI for Indigo venture lab >
